The design brief
Control should matter more than reckless speed
The current concept starts with a safety briefing and a training loop before any scoring begins. New riders should have time to practise steering, braking, stopping and basic manoeuvring first.
The competitive side is being designed around precision and judgement. Timing may form part of a score, but penalties for missed control steps, boundaries or reckless riding are intended to outweigh pure speed. The objective is a challenge that a first-time rider can enjoy while still giving competitive visitors a reason to come back and improve.
Current 60-minute concept
- Arrival and safety briefing
- Training loop
- Challenge Block A
- Scenic / farm reset ride
- Challenge Block B
- Conditional target challenge
- Championship run
- Score reveal and hero photo
Working farm setting
The farm is part of the experience, not just the address
The route is being planned to use suitable field edges and dedicated activity areas while protecting productive crops, irrigation, livestock and the residential/farm-stay areas. A scenic reset section is deliberately built into the hour so the experience does not become one continuous obstacle test.
That mix matters to the Zane Farms concept: customers should remember the setting as well as the ATV. The design also keeps Phase 1 entirely on the farm rather than relying on public roads.
What is still being worked through
- Final obstacle selection and physical prototypes
- Course flow and separation from sensitive farm areas
- Insurance for the guided ATV activity
- Operating rules, guide procedures and pilot testing
- Final customer price and group capacity
A conditional idea
The target-shooting station is not yet a promised feature
One concept in the operating plan is a dismounted, farm-themed target challenge as a change of pace between riding stages. That idea remains conditional. The ATVs would be parked before the activity, and the equipment, range layout, backstop, insurance and applicable legal/safety requirements all need to be resolved before it could form part of the commercial product.
Until those checks are complete, it should be treated as a development concept—not something customers are promised when they enquire.
Why share the build?
The development diary lets future customers see the experience take shape while keeping the line between a concept and an open attraction clear. As prototypes are built and tested, actual Zane Farms track photographs and verified challenge details can replace the illustrative pre-launch material.
What comes next
Prototype, test, adjust, then open
The next meaningful milestone is not a prettier rendering. It is physical testing: can a beginner understand the obstacle, complete it safely, enjoy it and want another attempt? The operating base already has a testing-and-feedback register for that purpose.
Once the course, insurance and operating gates are genuinely ready, the same page that currently says Coming Soon can switch to a live booking proposition without rebuilding the website.